Lori Senecal finally takes the coveted CEO chair at the senior advertising firm Crispin Porter and Bogusky. As the new CEO of the CP + B, Lori Senecal will oversee the global growth and expansion of the enterprise by harmonizing all its activities in the eight affiliate offices across the globe. See, http://adage.com/article/agency-news/lori-senecal-named-global-ceo-cp-b/297505/.
As Lori Senecal assumed office, the chairman of the CP and B reported that she understood and loved the advertising agency. He further appreciated Lori’s loyalty, unwavering passion, and the excellent management skills. All the senior executive members of the firm have welcomed Lori and are ready to work alongside her to drive the global company to meet its goals.
Lori Senecal’s appointment to CEO followed the company’s victory in scooping the global Infiniti account October the previous year. Their win was attributed to sound business policies implemented throughout the year. Ms.Senecal expressed her gratitude for the fact that her efforts at the company were appreciated. She stated that she would see to the global growth of the agency as she works alongside great talents and professionals in the organization.
Ever since joining CP+B, Lori has significantly impacted on the agency policies. In the process, she came up with current systems that can be described as inventive, agile, consistent, and collaborative. Under her leadership and insight, CP & B Company has developed in different disciplines and geographical locations. That saw the agency’s recognition by the Advertising Age and the winning of the title of the creativity innovators of the year. Lori featured among the four agency executives to watch last year.
Business is a rather complicated affair that needs just the bright minds like Lori Senecal’s to achieve success. She is among the women to look up to in the advertising business and management expertise. Lori has extensive skills having been in practice interacting with different people and firms. CP+B is an affiliate advertising agency of the parent company, MDC which is a publicly traded entity. Since 2010, CP & B has consequently received accolades as the advertising agency of the year. This huge success is owed to great leadership and management.