• 20Nov

    Visual search began several years ago through the development of companies like Slyce. The universal scanner allowed users to use an app on their cell phones to snap photos of products that they are interested in and find out more about it. People could either buy products on the spot or create a want list for themselves. Slyce quickly caught on with users and brands began seeing the benefits of using new technologies to gain new customers and stay relevant.

    Slyce has helped individuals save money on products by finding the most relevant deals. Shoppers can find coupons or engage in price matching when they use visual searching by image recognition. Savings are applied immediately when customers purchase items.

    Years after Slyce aided retailers by providing shoppers with a virtual shopping experience, the retailers have begun to change their usual advertising methods. Due to the heavy interest shoppers have in social media, retailers have started providing visual search opportunities on social media sites. Not only can relevant ads be displayed on social media sites, but sites such as Pinterest are offering shoppable content. As a result, visual search and buy buttons have now been added to social media content and are becoming popular methods for shoppers to purchase products.

    Companies are using social media as an opportunity to increase shopper interest through visual domains. Users can customize the content that they are searching for into by focusing on specific areas like clothing, shoes, cosmetics, home decor, and home furnishings. They can find pricing information and look for the same deals the same way that Slyce allowed them to. Visual content can also be used to help advertisers learn what interests the public and they can gain information about the shoppers of products.

    Slyce has paved the way for new shopping technology to form. Big transformations will continue to be made by retailers as they use the latest technologies to maintain a presence. Social media sites are rapidly changing along with technology, so that the two can form a union going forward.

  • 08Oct

    In the recent past, Slyce, a Toronto-based company has been able to raise $10.5 million in funding so as to improve on its phenomenal platform. Slyce is well known for its shopping image recognition on slyce technology that enables users to see products that they would like to own whether on the streets, shoot them with their smartphone cameras and search on retail outlets that have synchronized their inventory with the technology.

    Different with other similar technologies on the market, Slyce does not require that the photographed product be in its original package. This is because it has improved abilities, and it does not rely on only logo identification. The technology can identify products even when they are not in their original packaging because it tends to rely on the unique attributes of an item. This is because the company is looking into more than just offering the technology to retail outlets.

    Slyce has been partnering with major retailers who include five of the top twenty retailers in the United States when measured by volume and sales so as to ensure that the technology exceeds its expectations. The company has in the recent past been exploring opportunities to start using image recognition for customers so that they can tag mobile gift registry items and receive coupons by using their mobile phones.

    The company has combined an effective machine technology with a robust human crowd sourcing that has been very instrumental in changing the way people do shopping nowadays. When the technology is used, a lot of hassles that shoppers go through including having to visit the shopping location physically are done with. At the end of the day, the technology saves the shopper time and also gives them the freedom to spot an item they like and shop for it with just a few clicks on the phone.

    When it comes to the retailer’s end, the technology has proved to be very effective when matters related to enabling the retailer know which products are moving well in the inventory are concerned. This is because, at the end of every day, it provides a comprehensive report of the product searches conducted that plays a very big role in the retailer identifying what products need to be added in the inventory.

    The unique thing about Slyce is the fact that it exists as both a white label solution and an independent consumer app. It is also not confined to only the smartphone and users can use it on their desktops. It allows retailers to be always available at the consumer’s point of interest by enabling them do seamless shopping in an instant. With the technology, a consumer does not have to worry about how to make payment as it takes care of all those factors in a secure environment.

 
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