Jay-z’s music streaming business, Tidal, faced its lowest moment when most of its management staff stepped down and the membership went low. This situation did not demotivate the renowned rapper. With the help of Desiree Perez, Tidal is now gaining ground with more people signing up on the platform. Perez, an expert in the music and entertainment industry, helped Jay-Z to transition from rapping to the music streaming industry. She has the ability to capture the interest of customers and strike million dollar hits. Her presence has seen the company restore its fame through their app and release of several albums from their popular co-owners such as Rihanna, T.I, Beyonce and Kanye West.
Desiree Perez has made a name in the music and entertainment industry due to her deep passion, as well as strong negotiating and accounting abilities. Apart from Tidal, she also manages Jay-Z’s Roc Nation Sports Company, related article on businessinsider.com. She has been in the music industry for over 20 years. Perez is married to the “OG” Juan Perez, who heads Roc Nation Sports as well. She is known for negotiating Beyonce’s Formation Stadium Tour and Rihanna’s Samsung deal. Desiree belongs to the Hova Circle of Influence, which comprises her husband, TyTy Smith, Jana Fleischman, and Jay Brown. This circle is in charge of the general operations of Roc Nation Sport, including its various units of management, publishing, and label operations. Additional article on pagesix.com.
The music streaming business has become more competitive. In an effort to survive competition from bigger players like Spotify and Apple Music, Desiree Perez has helped Tidal to target young music consumers and potential corporate buyers. She has proved her commitment to the success of the business by helping Jay-z to come up with new plans for Tidal Company. The N.Y. Daily News called Desiree “Babe Ruthless” owing to her aggressive negotiating skill. Her enthusiasm surpasses that of Empire’s own Cookie. She has an impressive history in talent management. For more of Dez, follow Dez here.
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