• 12Feb

    Marketing a new product in the past few years has changed dramatically, for both old and new companies. The fact is that new mediums such as multiple social media platforms have made marketing a little more difficult to navigate around and ultimately choose the right route. Don’t get us wrong, these social media platforms have created a new opportunity to reach even more people than the traditional TV or radio ad. Steve Lesnard, one of the most revered and sought-after marketers has provided us with his two key principles to follow the next time you are preparing to introduce a new product or service to the market.

    Principle #1: Don’t overcomplicate it, You Want People To Remember

    Today we have the ability to photoshop, design and add incredible effects from the comfort of our own homes, however, more isn’t always better. One only has to remember Apple’s famous iPod marketing campaign that simply placed the words “10k songs in your pocket”. This is a perfect example of getting to the point and making that point simple and memorable to your audience. Another great example comes to us from the Peleton fitness company that provides people with the ability to purchase a high-quality spinning bike for their home. In the ad, the company simply states to their viewers that by purchasing this bike they can have their very own New York fitness studio inside their home. The ad contained no detailed tour of the bikes features or its quality, it sold the purpose and that’s all it took to be a top seller.

    Principle #2: Give Your Product Life

    According to Steve Lesnard, this should only be applied once you have a completed storyline. Giving your product or service life is challenging and is the area most companies fail at. Steve Lesnard recommends asking yourself a few questions about the product, how does it look on a person? How would they use it? In addition, placing your product in the right context is crucial to its success. For example, YETI when promoting their coolers in an “oversaturated” market simply used outdoor enthusiast to give their product life by showing images and videos of these people interacting with it during their outdoor adventures.

  • 20Dec

    Carlos Alberto de Oliveira Andrade is the founder of CAOA a company that makes, imports and cells vehicles in Brazil. From this year “Car of the Year” awards he received the Executive of the Year award(2019). The year 2018 has been a good one and the award is a sign that the company keeps getting better and better. The company acquired Chery a Chinese company exporting vehicles from China at the end of 2017 and the deal has borne fruit.

    The company was able to establish a manufacturing plant to make Brazilian cars. CAOA has had a successful year and Carlos Alberto de Oliveira Andrade getting the award is a sign that the business world has noticed. It has had a good sales record during the year bringing it from position 20 in the rankings to position 20. CAOA plans to introduce new products to the market under the brand name CAOA Cherry which will further boost sales.CAOA introduced the Tiggo 2 to the Brazilian market and it has done well as regards sales.

    During the car show in Sao Paulo, the company presented a number of new models that it hopes will do well. There are plans to launch the Tiggo 8 in the country but the dates are not yet decided. They are also planning to start selling the Tiggo 5x in December. The Tiggo & is expected in stores in the coming year beginning in January. Speaking about the award he received Carlos Alberto de Oliveira Andrade said that it was a sign that CAOA is making a mark in the Brazilian auto Industry and that players are beginning to notice.

    When he started his dream was to build a purely Brazilian vehicle factory and he still hopes that through CAOA Cherry they will make that dream come true. He emphasized that the company valued the old partnerships and were working to make them stronger while they worked on creating new ones. CAOA has an illustrious history having had success after success since 1979 when Carlos Alberto de Oliveira Andrade established it.

    About Carlos Alberto de Oliveira Andrade

    Carlos Alberto de Oliveira Andrade is a medical doctor and the founder of CAOA.



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