Famed Brazilian lawyer Bruno Fagali is known to write very interesting articles for his website blog. Recently, he wrote about the new packaging and labeling laws concerning cigarettes and other tobacco products. Here is a breakdown of what he wrote in this particular piece.
On May 25, two new stringent rules related to ANVISA became applicable to all tobacco sales in Brazil. The cigarettes and tobacco products, according to Bruno Fagali, will no longer be able to market themselves with “cool” pictures which entice the consumer to try or to keep using their product. In fact, Bruno Fagali writes that the mere advertising of cigarettes will be reduced to almost nothing.
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Special and strongly-worded health warnings, written by government agencies, will be mandatorily appearing on each and every package of tobacco product which is sold within the country of Brazil. Fagali states this is nothing really all that new as similar laws have existed in the United States and in Canada for quite some time now.
In an interesting spin on established marketing laws, the tobacco companies have a handful of pre-determined designs that they are allowed to use. According to poder360.com.br, they must keep track of which ones they use and for how long they use each design but are allowed to use them in rotating schedules if so desired.
Hopefully, the powerful attorney Bruno Fagali will continue to make such interesting and informative articles. While it is clear he is quite busy with his “regular” job of defending and upholding the very laws he cherishes, it is still comforting to know that he is out there a few times a month delivering insightful scribes and sharing with the rest of the people his wisdom which he has gleaned throughout the years. Here’s to many more articles to come.
Learn more about Bruno Fagali: https://www.jota.info/opiniao-e-analise/artigos/a-etica-e-as-agencias-de-publicidade-21032017