• 24Jan

    In their final year at the Washington, D.C.-headquartered Georgetown University, Nathaniel Ru and his close friends realized that Georgetown was highly underserved when it came to healthy and sustainable dining options. Immediately after graduating, they renovated a 560 square-foot tavern located on M Street in the center of the downtown region and launched their seasonal kitchen. Six years after the launch, their restaurant had expanded into a 21-store eatery.


    The story behind launch of Sweetgreen


    On behalf of his partners, Ru called up the landlord of the M Street-located building and explained their intention of renting the space and opening a restaurant. Upon hearing that Ru and his friends were college seniors, she hung up her phone. However, Ru did not give up; he kept calling, until one day she agreed to meet them in person. Ru and his partners shared their plans with the landlord. She was moved by the courage of these college seniors and requested them to liaise with business backers and an architect to develop a real plan. Within three weeks, Ru and his associates came up with a comprehensive plan and implemented it.


    Currently, Sweetgreen boasts a strong national presence. It has stores in strategic cities of the United States and their suburbs. The restaurant has maintained the fresh and healthy nature of its food by obtaining ingredients from local purveyors and farmers.


    Facts about Nathaniel Ru


    Nathaniel Ru is an investor in the food service and retail sectors. He holds a bachelor’s degree in finance from the celebrated Georgetown University. In 2007, he joined hands with two other alumni of Georgetown University to unveil Sweet Green, a one of a kind casual seasonal restaurant that specializes in local sourcing and promoting sustainability. The first location of this seasonal kitchen was in the center of Georgetown itself.


    Since its inception, Sweetgreen has expanded its operations to 27 locations across six states. The firm started its expansion plans to the west coast at the beginning of 2015. The co-founders of this company were driven by their strong commitment to establishing a delicious, safe, and environmentally friendly dining option for the community. The co-founders believe in foods that address the clients’ value, tastes, imagination, and budget. Nathaniel and his business associates started Sweetlife, which has now become the biggest food and music festival in the region. The festival attracts more than 20,000 attendees and features both prominent musical artists and delicious foods from leading chefs, local purveyors, food trucks, and farmers.



  • 27Oct

    Nathaniel Ru is a former Georgetown student that is certainly making his alma mater proud. He has presented Sweetgreen to a portion of the world, and lots of other people are interested in investing in what he has brought forth. Ru didn’t do it on his own; there were other co-founders that helped him carve this plan out for a healthy food restaurant. Jammet and Newman – the business partners of Ru – are also former Georgetown students that are showing the world that healthy food is cool. It is no incident that there are so many people that are praising this brand of healthy eating. This is food that is showing up everywhere.


    Food from Sweetgreen is showing up at in schools. Theyouth of the day are picking this as the food that they bring to music festivals. Sweetgreen catering is taking a big front seat in the office workplace as well. All of these things have made it possible for more people to get exposed to this fresh food quicker. The restaurants in Boston, Philly and Los Angeles are a clear sign that people are interested in seeing more of what Nathaniel Ru can do. The investors love this because there is a lot of profit to be made with a company like this. Customers are finding that they can get a healthy meal for about the same price as they would pay for burgers and fries. This restaurant chain is only in about 10 cities with 40 restaurants in these metropolitan areas, but the expansion is coming.


    People are crazy about Sweetgreen, and the buzz is spreading like wildfire among the youth. That is what happens when there are salads called “Beets Don’t Kale My Vibe.” Kendrick Lamar would appreciate the humor in this. That is what people can find when they attend the Sweetgreen music festival called SweetLife. It is another way for consumers to get a chance to combine good music and good food. This is one of the best possible methods for getting the youth to notice the healthy alternative that is known as Sweetgreen.


    The world has not abandoned the artery clogging foods just yet. There are millions of people that have never heard of Sweetgreen. Fortunately, the $98 million that has been raised through venture capitalist contributions is bound to make more people recognize what Sweetgreen has to offer over the competition.


  • 23Oct

    In one of their recipe videos, YouTube star, lifestyle guru, and motivational speaker Markus Rothkranz’s partner Cara Brotman shows viewers how to make a healthy substitute for naan bread. The recipe is raw, vegan, and wheat-free.

    She uses finely minced garlic, parsley, and onion. She also uses pepper, sea salt, thyme, and olive oil. The main ingredient for the bread is coconut meat. Cara says you can either buy a whole young Thai coconut and cut out the meat yourself, or buy the meat from the store. First she puts the coconut meat, a bit of onion, and some water into the blender. She then blends those three ingredients until they are just smooth.

    Next Cara lightly oils a dehydrator sheet. She then spreads the naan batter onto the sheet in a medium thick layer. Then she tops the bread with olive oil, salt, pepper, garlic, onion, thyme, and parsley. Cara puts the bread into the dehydrator for around two hours, then takes it out, flips it over, and puts it back into the dehydrator for another two and a half to three hours.

    She emphasizes all the health benefits of this recipe. Unlike other breads, it does not contain wheat or gluten, nor does it have any added sugar. The naan is also dairy-free and vegan. It uses only raw ingredients. Finally, it is good for you because it is not heated to a high temperature that would “kill” the food. The video ends with Cara talking about her and Markus’ cookbook that features the naan recipe.

  • 20Sep

    It has long been discussed that the cavalier nature of some of the food chains in this country, with their deep-fried commercials, and their ridiculously high, and artery-negating, fattening and calorically-debilitating fare, why they should even be allowed to continue advertising is beyond most of us. Essentially they are like legal drug dealers, and they have a massive group of customers who are also adding to the collective tipping of the country-wide scale, as it were, and where obesity is really reaching pandemic status.


    Finally some clever college students, who grew tired of the nutritionally-subpar options around their campus, took action. Nicholas Jammet, Nathaniel Ru and Jonathan Neman all decided to start “Sweetgreen,” a farm-to-table startup that celebrated its first store in Georgetown, even before these founders left their dorm rooms! They realized that most “salad” options are very unhealthy, ladled with fattening dressing, vegetables that have been trucked across numerous state lines, leading to a confluence of events where even a healthy choice was somehow dubious. All they wanted was easy access to truly healthier food, and so they set out, all sons of entrepreneurs, to do just that.


    They are not just about making a nice salad, but they are also about sustainability. Their business plan has not changed since its inception, however they have added to it. The fact remains they have not gotten away from their original mission: fresher, healthier food and supporting local farmers. They way they treat their employees, the way the treat the farms where they buy their produce, and the communities where they build their stores, are all benefiting from their clever and nutritionally-sound altruistic venture.


    Nathaniel Ru lives a type of nomadic life, moving around quite a bit as his company grows. Having an apartment that he shares with the another cofounder of Sweetgreen, Jonathan Neman, in Washington, D.C., they also have shared apartments in Los Angeles and New York. One of the things Mr. Ru likes about his apartments are the plants, which seems terribly congruous! In addition, the New York apartment, where they like to have meetings with their teams, in addition to throwing great parties, has a dining room table that comfortably seats 8, allowing enough space for all of their guests. They like having others around, and having open exchanges as their company grows.


    Mr. Ru and the other founders have likened their business model and company to the Apple business model, in that they think about the “why” before they think about the “what.” The idea was to make things that are beautiful and simple to use. For this reason, with each additional store, Mr. Ru is committed to making sure they live up to the company’s core values.

    Keeping it real, and creating stores that typify a lifestyle brand, is what Mr. Ru saw with his vision for Sweetgreen. Mr. Ru also thought that having an annual music festival, bringing together supporters, customers and investors, was a nice way to celebrate their success. Starting from a few speakers in front of their D.C. flagship store on weekends, this musical connection grew to what is now a festival. Mr. Ru seems to be blessed with the ability to give the people what they want, and to definitely give them what they need. Hopefully they will eventually have more stores than leading fast-food retailers, and at this point, Mr. Ru is well on his way to seeing that happen.



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