• 03Oct

    Whitney Wolfe, the CEO and founder of Bumble, recently got married to Michael Herd, an oil heir from Texas, at the Villa Tre Ville in Positano in Italy.

    Wolfe founded Bumble, a dating app that only allows women to begin conversations with men they are interested in to protect them from harassment online, and it was only fitting for the 28-year-old who has helped so many people find their life partners to have a romantic wedding of her own.

    The philosophy of having only women approach the other person in a conversation was a fantastic idea that got viral really fast. Being one of the biggest entrepreneurs in the dating applications business, Whitney Wolfe is regarded as the founder of one of the most popular dating apps ever created.

    Because it is the girl who contacts the guy and not the contrary, Bumble is famous for not having the same problems with the other dating apps: Harassment. If you get a match with someone you liked, for example, the conversation must come from the lady.

    Being the personality behind such a glamorous app, it was only fair that the wedding ceremony of Whitney Wolfe would be so memorable.

    Wolfe and Herd tied the knot in a candle-lit villa on the idyllic Amalfi coast of Italy. Wolfe looked resplendent in the Oscar de la Renta gown she wore for the momentous occasion and later changed into a cream-colored slip dress for an evening reception at a venue surrounded by lemon trees. The couple selected a colossal wedding cake that comprised just a single tier and was decorated with fresh fruits on top to round off the celebrations.

    Whitney Wolfe, an alumna of the Southern Methodist University, launched Bumble in 2014 with the aim of helping women take greater control of their dating lives. Bumble later expanded its services to include the ability not just to fix dates, but to find friends as well, by introducing its BFF feature. When selected, the user’s profile is no longer displayed on the dating side of the app so that she can focus on finding friends in new cities she plans to visit, for example. For more info about us: https://www.sxsw.com/speaker/whitney-wolfe/ click here.

    In 2016, Bumble launched Bumble BIZZ, a career networking app to rival established giants such as LinkedIn. This helps women find jobs and projects as well, which completes Bumble’s vision of a futuristic platform that encourages positive connections in love, friendship, and business. The Austin-based company has helped revolutionize meaningful match-making by focusing on a “ladies first” approach.

  • 09Sep

    It is not unusual to see famous faces acting as spokespeople for national brands. Advertising departments understand their appeal to the population and appreciate the influence they have over their fan base. However, it is unusual when the spokesperson is not just the face or voice of the company but an important member of the corporate team. That is the relationship between Kate Hudson and Fabletics.

     

    Keeping it Unique

     

    This is not the only thing that is unique about this brand. They are a company that has worked hard to be different in order to provide their customers with a better shopping experience. Fabletics has built their business on offering athletic clothing that looks as good in the gym as it does while running errands. The individual pieces are selected to fit perfectly into their “athleisure” line. They understood that most women need clothing that can do double-duty because there is not always enough time to change before the next appointment.

     

    Changing Marketing Plans

     

    The company has also shaken up the advertising world by choosing a very different path for marketing. Fabletics did not want to tell the world they were the best. They realized that having their customers do that would be more influential to prospective shoppers. This belief fits in perfectly with a modern online society. Studies found that the majority of people today rely on and trust online reviews as much as the opinions of their friends and family. Using reviews on their social media platforms and their own website makes it very easy for new shoppers to understand exactly what to expect from the company.

     

    Maintaining the Relationship

     

    Fabletics has leaped ahead of expectations and continues to grow. Hudson, an actual wearer, and fan of the clothing they offer have never dimmed in her enthusiasm for staying involved with the company and their direction. She remains dedicated to her craft as an actress first but still remains as a valuable member of the team.

     

    Kate Hudson was the perfect choice as a partner and a spokesperson for the Fabletics brand. She is a clear example of the customer the company was attempting to reach and help. Hudson has a busy career, children, and an active lifestyle. Her choice to become involved happened because she saw the value in what they had to offer. It is why she remains with the company and why she personally continues to wear the clothes as well.

  • 03Apr

    Why do People Back a Long Shot?

    Because sometimes it comes in and when it does, you win big.

     

    That’s what it was like when Kate Hudson launched Fabletics, a new subscription fitness wear company. She and her partners knew that they were taking on the favorite, Amazon, but they also knew that if they won, they would win big.

     

    In order to score that victory, Fabletics had to have that little something extra that Amazon could not offer. Fabletics was born to compete with Amazon and they knew that the something extra they would offer could make all the difference.

     

    What does Fabletics Have that Competes with Amazon?

    Customer service to an extreme degree. We all know that Amazon does its best to provide positive shopping experiences for people around the globe, but because of its size, there are natural limitations to the customer service they can offer.

     

    Here’s where the long shot has an opportunity. Fabletics is a start-up with a limited market place. They want to provide customers with the best, most fashionable fitness ware on the market for a reasonable price. A corollary to this is that they want loyal customers, so they seek to provide optimum customer service.

     

    What’s with the Fabletics Subscription Business?

    Every business wants a loyal customer base. Fabletics realized that to launch with a loyal customer base, they had to make an incredible offer. They offered new customers a complete fitness outfit for $20, a considerable bargain over retail and online offers. To take advantage of the launch offer, customers had to sign up for their VIP club, which is a subscription for monthly fitness wear deliveries, charged to your credit card.

     

    This system has worked. Without a showroom or mall store, Fabletics has already build a loyal following of satisfied customers. Part of the reason for this success it that Fabletics modernized the subscription model to make it more appealing. A Fabletics subscription is an arrangement in which the customer has the wheel. No deliveries of unwanted product, no charges for products you don’t want.

     

    The Fabletics Subscription Difference

    Each month Fabletics delivers a quality outfit to your door. If you do not want a delivery in a given month for any reason, log into your account and stop the delivery. You won’t be charged and you won’t receive a delivery. Done with your subscription for a while? No problem. Contact customer service online or by phone and close your account without extended drama or unwanted orders. You are welcome back any time.

     

    This kind of intimate customer service is where the long shot has an edge over the favorite. Fabletics is small and flexible. Though it is never easy to provide excellent customer service, it is a task Fabletics can undertake more easily than Amazon because of its very lightness makes it easier to make changes, understand customer needs and constantly upgrade processes in response to customer needs.

     

    Will the Long Shot Come in First?

    Fabletics is doing well in this race so far and only time will tell if they will end up on top.

  • 08Feb

    For business, it is the most exposed business that is going to have the best chance for success. This is even true for the online companies. They need exposure in order to get customers. While Google and other search engines can do well to gain attention for the company, there are other forms of media that will help the company as well. For instance, established media such as newspaper and magazines would bring a greater sense of weight and meaning to the status of the company. Don Ressler and the creative team behind Fabletics have an understanding of the importance of publicity.

     

    Fabletics has gained a lot of fame from YouTube and other forms of social media. However, it is also featured on plenty of magazines. Among the magazines that have featured Fabletics is InStyle, Elle, Redbook, and plenty of other magazines. The significance behind this is that people will be convinced that Fabletics is a real company. After all, since the internet is new, a lot of online companies are not taken as seriously as companies that are physically built outside of the internet. However, even primarily offline companies are going to have an online presence. The key difference lies in more of the place of origin.

     

    Fortunately, Fabletics has taken the time to make sure that there are physical locations. This has definitely established more weight in the seriousness of the business. Also, Don Ressler, Kate Hudson and some of the other staff of the fashion retailer have went on interviews in order to talk about their company and their plans to move forward with their goals. The parent company of Fabletics, TechStyle has impressed many market experts. They have impressed them so much that they have called TechStyle a unicorn because of their business plan and business model.

     

    Fabletics is unique in that it sells high fashion at a low price. At the same time, it differs itself from fast fashion companies. For one thing, fast fashion companies often rush their products out in order to take advantage of current trends. Fabletics focus on the quality of their products.

  • 08Apr

    Kelly Dougher is a Fashion writer who fell in love with the Athleisure style. In one of her Bustle articles, she touches on her love for this undeniably comfortable trend, where workout wear has become everyday wear. Her style in Instagram change typically occurred every few years and mostly embodied traditional feminine ensembles. Until “Athleisure” overpowered her traditional sense of style and she succumbed to this sporty fad.

    In college she experimented on https://twitter.com/fabletics with her look and clothes. Her first credit card was perfect for her love of thrifting which was popular in her small college town. She was a lover of Etsy and searched the site often for trends. Her style became very feminine and she wore great vintage pieces. She was playful with her wardrobe and loved mixing patterns.

    As with any person, after college her attire changed to a more professional look as she was in a more corporate environment. Her sense of style was more office-friendly. She got bored with the cardigans and sensible heels. At that time her freelance writing career took a turn for the absolute best and she was able to find a truer sense of style “Athleisure”.

    For working out and running errands she wears the typical leggings, sneakers and hoodie from Fabletics brand. It is comfortable and put together when running errands. For hanging out, she has traded out the typical skinny jean for black leggings, a comfortable hoodie and a tailored coat. The coat balances her outfit and gives a touch of elegance to an already casual outfit.

    The comfort and style found in “Athleisure” is what Fabletics is all about. For anyone looking to capture this look with ease, comfort and style their outfits start at $25 and offer an array of designs. Fabletics on facebook are colorful, fun, vibrant and comfortable. They have neutral colors to balance your outfit and pops of color to enhance your casual look. No one has perfected Activewear and the “Athleisure” style like Fabletics has.

  • 02Feb

    Doe Deere well known for her fashion and inspiration tricks have been in the limelight as a proof that not only is she beautiful but she can do a lot with beauty and brains. Doe is the founder of Lime Crime Company, and she has been in the field since she developed an interest in make-up at the age of 9. Her inspiration grew as she created an account on eBay named lime crime and later initiated a company in 2008. Her effort lies from her hard work and determination, and she is also interested in bright colors which she says are hard to come across to.

    She has succeeded in encouraging many women and empowering them in businesses and entrepreneurship ability especially from making appeals with good makeup. Sometimes breaking rules creates good suggestions which are certainly helpful in starting out and are not binding too. Doe from her interaction with fashion encourages women to stay out of the ordinary and try to break some fashion rules. She has been in the unicorn and a known expert in colorful, cruelty-free cosmetics, teal lipsticks and glittery cosmetics. Doe encourages women to break fashion rules and try something out of the formality of styles.

    A rule like don’t wear a bold eye with a bold lip sometimes is not what would excite a woman’s heart. Maybe take something else like some vibrant blue lipstick, or Venus eye shadow palette with cry baby, or blue milk eyeliner with rusty reds Venus eye shadow. Mix matching the colors will create some excitement and break the monotony too. The rule of not mixing so many colors according to Doe how much is too the instincts will tell ‘how much is much’ not the rule. It’s beautiful to try out many colors this has been the secret behind Doe’s success with Lime Crime.

    There are also other rules such as; avoid so many patterns or don’t wear socks with open shoes or heels. Those patterns could be your comfort, those socks you can rock an outfit during winter and still make an impression. You will not need to throw your heels away; showing a little bit of different color down your hills is amazing. Doe confesses to having more than 200 different pairs of socks and leggings. Her success can be owed to her being a fashion risk taker. She confesses to being the worst in makeup since when she was age nine until her twenties when she learned how to do it right. She has also been in the company of theatrical professions who helped her get more interest in the field. Ladies should trust their makeup choice sometimes rules make life boring, the need to grow the courage to try out new things and colors too.

  • 04Sep

    Your makeup can play as a huge defining aspect of your overall look. There are countless people who think that makeup is just applied into your face, but it’s extremely different for every women. Your face is not the same as everybody else’s. You aren’t going to be using the same makeup style as another person. Your makeup artist who may help you should be able to outline the right look for your specifically. When doing your make up, expressing your personality is very possible. Use my 4 unique tips for making sure you are expressing who you are using makeup.

    Tips On Expressing Yourself Through Your Makeup

    – Always Change Up Your Color Schemes

    A great tip to remember is to actually start changing up your color schemes very often. Your color is always going to change. The way it is designed will change all the time. Color schemes should change very often to help you look your ultimate best. It’s extensively difficult to be capable of finding the right look, so I highly recommend using the right color schemes.

    – Go Light

    Depending on the night and the event, it’s best to remember the power of going light with your makeup. Your skin will look better enhanced if you use a unique light set of shades. If you want to use multiple Coles, going light throughout the face is a key ingredient for looking your ultimate best in the long run.

    – Use Lime Crime

    Doe Deere on pinterest is the woman behind this brand. This independently owned makeup brand in the heart of California have made it their main goal to make sure that they create top of the line high class makeup. They have some of the most elaborate colors made available. They can be very bright, and this is why they can be helpful sharing your overall personality. Lime Crime is an amazingly unique brand that has taken things to a new level with their color schemes and product line.

    – Begin With The Eyes

    When you feel a bit confused on where to begin, try starting with the eyes. The eyes are usually the first thing that most people notice. It’s always tough at times to know what color to go with, but use the brightness in your eye as your first foundation. After the eyes, find what complements those colors by next going to the nose and and the cheeks. The chin and jaw should follow next.

     

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