• 19Jan

    Nicolas Krafft, the Global Business Development Vice President and founder of L’Oreal, a fashion and beauty startup in New York, said he would stop at nothing on his quest of showing the world what his company has for them. Krafft said those words during the September 30, 2018 fashion and beauty event held in Paris, France.

    According to word from the startup, Nicolas Krafft had in mind two things that he wanted to achieve from the L’Oreal Paris event. The GBD Vice President said that he would use the end-year event to show the world some of the latest and trending designs and products in the fashion and beauty industry.

    Nicolas Krafft also said he would use the September 30, 2018 event to show his company’s commitment to bringing latest products and services close to clients. During the event, several industry celebrities paraded with their latest trends. For the first time, top celebrities from the fashion and beauty industry met at a rare public event. Nicolas Krafft ensured the L’Oreal Paris event took place from a public square. All interested people attended the 60-meter floating catwalk that was held on Seine River in the French capital.

    Among the celebrities who paraded to show their products, including Miu Miu, Balmain, Isabel Marant, and Sonia Rykiel. All these celebrities had one thing in common, to show the world what the world of jewelry has to offer them in 2019 and beyond.

    Others in attendance include Eva Longoria, Louise Bourgoin, and Elle Fanning among others. Marie Bochet, the Paralympics ski champion and Nikolaj Coster-Waldau known as Jaime Lannister for his role in the Game Of Thrones, represented top personalities from other industries outside beauty and fashion.

    In what was seen as an ingenious was to market his company to the world, Nicolas Krafft and crew mounted giant screens on different locations in Paris. This made it possible for those who did not make it to the Seine River scene to follow the occasion. Millions of other people from over 30 countries followed the event thanks to the drones that covered the event live from the Seine River floating catwalk.



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