• 01Nov

    Lori Senecal is the current chief executive officer of the marketing firm Global CP+B. Over the course of her career, she has been able to establish herself as one of the top marketing executives in the industry. During her career, Lori has helped a number of companies find the most effective ways to market various products and services. As a result of her assistance, these companies were able to grow as well as maximize their profits over the years. Lori has helped many companies effectively market themselves by using her leadership skills and expertise. Senecal has proven to lead by example and provide lots of guidance to clients. This has resulted in allowing these client companies to find out what they need in order to appeal to consumers and generate higher revenues. Lori is also able to lead her staff so that they can all help client companies reach their goals.

    According to Campaignlive, as the chief executive officer of Global CP+B, Lori has been the head of a firm that has been among the best at helping companies get the most out of their advertising campaigns. She has also been able to help CP+B grow into one of the very best companies in the entire industry as well. On a regular basis, Lori provides advice and guidance to companies that are looking to put together campaigns that will lead to more publicity and higher sales figures. Over the last few years, Senecal has recommended new services, more innovative products and also managing information in order to help companies promote their products and services better. Her guidance has led to these companies providing consumers with a better overall experience in terms of satisfaction. Under the leadership of Lori Senecal, CP+B has been able to establish itself as among the very top companies when it comes to assisting businesses with their marketing efforts.

    Like many other business professionals, Lori has been able to credit her success due to a number of factors. First, she was able to develop very good leadership skills as a way to stand out from others. As the youngest child of her family, Lori always had to find a way to distinguish herself from her siblings. When she went to school and began working, she would often demonstrate her ability to lead others in order to establish herself as a notable individual in both scholastic activities and in business. Another key part of her success is her ability to empathize with consumers. With her empathy, Lori has been able to understand what consumers want and also what companies must do in order to promote themselves more effectively to these consumers. Follow her Twitter page to see more.

    See more: http://www.adweek.com/tag/Lori-Senecal/

  • 18Sep

    For over 100 years, OSI Industries have excelled in global distribution and production of foods. It is a premier distributor and provider of food for leading brands worldwide. Consistency, dedication to customer service, innovation, value consciousness and allegiance to quality have shaped the company’s success.

    OSI group has branches in America, Europe, and Asia with the main office in Aurora, Illinois. The company produces and supplies fresh vegetables, meats and value-added products such as sausages, meatballs, hamburgers and baked goods. OSI runs over 50 facilities located in more than 17 countries. The global networks enable them to provide products and services to a wider market in a localized manner.

    The current OSI president is pushing growth in sales, market, and products. The product development arm of the company partners with clients to produce products that can grow both businesses. They offer customers a mechanism to get their desired products including organic foods and select premium products. OSI industries endeavors to produce food that is healthy and tasty. The leadership consistently create opportunities for the company to grow, improve and increase their product offerings and increase their significance and influence to customers.

    OSI employ partnerships, joint ventures and mergers and acquisitions to increase their presence and products. The company purchased a Chicago based former Tyson Food plant at 7.4 million to enhance its production capacity. In 2016, OSI also acquired Flagship Europe that provides products such as Frozen Poultry, sauces, dips and marinades. The transaction increased its product portfolio and global presence as well as its ability to reach the ever-changing consumer needs. Flagship Europe also supports their processing efforts. Another strategic acquisition the European market is that of Baho Food, a manufacturer of snacks, convenience foods and meats. The company served 18 European nations through its subsidiaries. OSI also owns processing plants in Poland and Hungary. In 2017, OSI took over Hynek Schlachthof Gmbh a German based meat business.

    In the mid-1990s the company ventured into South Asia. OSI initially partnered with Vista Processed Food, a renowned supplier in India. By 2012, it had opened a frozen vegetables processing plant in Madanapalle, India. A second plant was opened in Punjab to serve more customers in India and other neighboring clients. Through the plants, OSI has contributed significantly to farming activities in India. OSI also runs a joint venture with Philippines based company, GenOsi.

    OSI Industries is a recipient of the Leadership in Energy and Environmental Design Certifications for its facilities. The company has also received several awards including the 2016 Globe of Honor Award. For now, OSI Industries is determined to meet diverse customer needs all over the globe.

  • 19Aug

    OSI Food Solutions U.K. won a coveted award from the British Safety Council in 2016. The award is usually granted after an evaluation of a company’s environmental risk management techniques. The event is always held at the London’s Draper’s Hall by the British Safety Council. Last year it took place on 25th November. The evaluation period was from August 2015 to July 2016. The coveted award recognized 18 companies around the globe.

    Organizations have to go through an audit by the British Council for them to win this award. They also have to score a five star in environmental risk management. An independent panel is always set aside to evaluate the audit. The group of companies applauded by Lynda Armstrong, the Chairman of the British Safety Council. She mentioned that their environmental risk management was top notch and was beyond the Council’s expectation.

    An overview of acquisitions

    OSI Group has over 200,000 employees around the world. The company does not experience significant turn over due to good working conditions. In 2016 OSI Group acquired Baho foods, which is a food processing company with two operational food processing plants in Netherland and Germany. They offer their services to 18 countries in Europe. The acquisition will boost their food production services, which will ensure that their clients’ needs are met. The group of companies acquired Tyson foods plant that is based in Chicago in July 2016, which was after Tyson Foods had made allegations that they were likely to close down. Its closure would mean that a total of 250 employees were to be rendered jobless. However, thanks to the acquisition the former Tyson Feeds’, workers retained.

    Flagship Europe is located in Denver Colorado, and OSI Group acquired it in December 2016. It will boost OSI Group a presence boost in Europe. As an international company with several offices globally, they have managed to adhere to laws and regulations that govern different states that they operate in all over the country. They have ensured that their workforce is well tailored to fit in all their offices. The meat production company has managed to go beyond borders and conquer the meat production industry.

    Learn More: www.osigroup.com/capabilities/food-product-capabilities/

 
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