• 21Oct

    Guilherme Paulus is a successful Brazilian investor who has a lot of profits from the hospitality and tourism sector. He is the founder and Chief Executive Officer of the Brazilian biggest tour company CVC Operadora and the GJP Hotels and Resorts which is a chain of over twenty luxurious hotels and restaurants that are located all over the country. Paulus has always been an ambitious and opportunistic person since he was young. He started his career journey as a computer technician who worked as an intern at IBM. Getting a job with one of the biggest technology companies did not stop Guilherme Paulus from looking for greener pasture elsewhere. He soon spotted an opportunity that could lead him to the top in the business world through his colleagues from the hospitality and tourism industry.

    Guilhermes Personal Story about CVC and GJP

    Guilherme Paulus recently got a chance to tell his story of the origin of CVC and GJP. Many people have been wondering how he managed to switch from the world of information technology to be the king in the hospitality and tourism sector. During the interview, Paulus revealed that the idea of CVC was not his but it came from his politician friend he had met in a trip when he told him that he wanted to open a tourist agency. Although Paulus had no capital at the time since he was still working at Sao Paulo, he did was not willing to let such a brilliant idea slide through him.

    When he was asked how his typical day looked like and how he always manage to make productive, he answered that he started his thanking and staying extremely optimistic at all times. He also pointed out that he managed to stay occupied through the day by writing his schedule at the beginning of every week. Guilherme Paulus also stated that the use of technology in our daily life activities extremely excited him. He added that the ability to look for information within a short period excites him too much because he could use technology to find information about new inventions and understand how they worked within a short period.

    Learn More: pt.wikipedia.org/wiki/GJP_Hotels_%26_Resorts

  • 30Aug

    Famed Brazilian lawyer Bruno Fagali is known to write very interesting articles for his website blog. Recently, he wrote about the new packaging and labeling laws concerning cigarettes and other tobacco products. Here is a breakdown of what he wrote in this particular piece.

    On May 25, two new stringent rules related to ANVISA became applicable to all tobacco sales in Brazil. The cigarettes and tobacco products, according to Bruno Fagali, will no longer be able to market themselves with “cool” pictures which entice the consumer to try or to keep using their product. In fact, Bruno Fagali writes that the mere advertising of cigarettes will be reduced to almost nothing.

    Like Bruno Fagali on Facebook

    Special and strongly-worded health warnings, written by government agencies, will be mandatorily appearing on each and every package of tobacco product which is sold within the country of Brazil. Fagali states this is nothing really all that new as similar laws have existed in the United States and in Canada for quite some time now.

    In an interesting spin on established marketing laws, the tobacco companies have a handful of pre-determined designs that they are allowed to use. According to poder360.com.br, they must keep track of which ones they use and for how long they use each design but are allowed to use them in rotating schedules if so desired.

    Hopefully, the powerful attorney Bruno Fagali will continue to make such interesting and informative articles. While it is clear he is quite busy with his “regular” job of defending and upholding the very laws he cherishes, it is still comforting to know that he is out there a few times a month delivering insightful scribes and sharing with the rest of the people his wisdom which he has gleaned throughout the years. Here’s to many more articles to come.

    Learn more about Bruno Fagali: https://www.jota.info/opiniao-e-analise/artigos/a-etica-e-as-agencias-de-publicidade-21032017

 
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