Squaw Valley Ski Resort CEO Andy Wirth has worked for a number of years in the hotel and resort industry. He was installed as the head of Squaw Valley after the ouster of outgoing CEO Nancy Cushing.
Wirth was born in Germany but raised in the United States. Shortly after graduating from Colorado State University, he started a job with the National Parks Service. It is there where he gained his appreciation for nature and developed his nature skills. After his stint in the Rocky Mountain Parks, he was hired in 1986 Steamboat Ski and Resort Corporation. He worked in a variety of roles over the years and was promoted to vice president. It was also during this time when the company acquired Intrawest.
After making a number of positive changes at Steamboat, he was hired on as CEO at Squaw Valley. It was Wirth’s job to make the company one of the top ski resorts in the U.S. The corporation was consistently at the bottom of customer service polling. Many respondents felt that the resort was outdated and provided average customer service. Wirth quickly oversaw millions of dollars in renovations that included the ski area, infrastructure and base design. It was his goal to make Squaw Valley look more like European resorts.
Wirth has won a number of awards during his short tenure with Squaw Valley. In 2012, he won the Outstanding Service Award from the Lake Tahoe Chamber of Commerce. He also won the Citizen of the Year Award and recognition from Disabled Sports USA.
Wirth was involved in an near-fatal sky-diving accident in 2013. After missing a designated landing, his arm was ripped off after when he landed hard into a pipe and wire-filled vineyard. His arm was reattached and he has completely recovered.