I have come to find out that EOS stands for the evolution of smooth and this is evident in their lip balms after trying it. EOS lip balms are applied in a smooth coat and allow your lips to feel luscious and properly moisturized, much more so than other competing lip balms that are out there.
There appear to be several reasons for this. EOS prides themselves on using higher quality ingredients than their competition does including oils such as jojoba and coconut oil. When this is compared to the lower quality emollients used by competitors, namely in the form of petroleum jelly, the difference is quite obvious. Second, EOS uses natural flavorings and the taste is less artificial than competing brands. In other words, mint tastes like mint and strawberry tastes like strawberry flavorings and this is really appreciated in this day and age.
I tried several of the flavors of EOS lip balm. Their vanilla bean had the delicious flavor of vanilla and did not taste like those artificial vanilla extracts; it tasted like the real thing. Their strawberry mint flavor was a wonderful blend between the two and was more than the sum of its parts. Passion fruit was a unique twist and added to the flavor of the lip balm as well.
Overall, would recommend EOS lip balm to anyone. The flavor pairings are great and you truly feel as if you are using an elite product when you apply their lip balm to your lips.