In 1989, DKNY, a fashion retailer was launched. During that time, Donna Karen a fashion designer found herself swept away by her daughter’s fashion ideas. The ideas were chic, stylish and considered to be New York fashion. Ever since then DKNY has lead the way when it comes to clarifying New York fashion and style. The uniqueness of New York trends is something that simply can not be found in other regions of the US. New York vogue takes the spotlight every single time, captivating the world!
After serving the US for some years now, DKNY has decided to build chains in China. Giving better access to their swank style of clothing to the Southeast Asian country. Vice president of JD.com, Kevin Jiang, eloquently explains how the company’s strategy to provide more access to top-end fashion, fits in perfectly with DKNY move to China. He goes on to explain that JD.com’s logistic expertise combined with DKNY reputation for fashion will definitely have a enormous effect on China’s shoppers.