NGP Van is an online application that is being used by the Democrats to promote their candidates. The public has seen the full potential of the app during the 2008 United States Presidential Elections, after former Senator Barack Obama won the presidency, even if he does not have enough popularity. Just like how radio and television were considered as new technologies back in the 1950s, NGP Van is also helping the candidates to become popular through the use of the application that they have developed. Decades ago, when the television and the radio arrived inside the homes of American families, political parties used these technologies to conduct canvassing. There are no data collected, and the candidate would appear on the television or speak through the radio, encouraging the public to vote for them. The power of broadcasting media shaped the American society, and those politicians who effectively used these technologies ended up as the winners. In the 21st century, NGP Van’s application is seen as the answer to the growing number of people who rely deeply on the internet. The use of mobile devices connected online keeps on increasing every year, while at the same time, television and radio use starts to decline. Political parties are also looking at these scenarios, and they are doing their best to identify how they can cope with the changes in technology.
NGP Van uses a technology that would eliminate the labor-intensive campaigns that the Americans are used to see. They are using fewer resources like paper, which would allow the candidates to save more money. NGP VAN is being used to collect the data of those who are living in a particular neighborhood. It can also be used to identify the strongholds of each party across the country. When NGP Van is used, candidates are expecting a huge turnout on the day of the elections. One of the most recent examples of how powerful the application can be was the huge turnout when former President Barack Obama ran into the office. There are 14.5 million voters who appeared on the election precincts on the day of the election, thanks to the massive campaigns that encouraged them to vote.
NGP Van’s power is also expected to change the composition of the senators and the congressmen in the United States Congress. Many people believe that the whole Congress will turn out blue, in contrast to the current Republican President, Donald Trump.
— NGP VAN (@NGPVAN) June 5, 2018