For business, it is the most exposed business that is going to have the best chance for success. This is even true for the online companies. They need exposure in order to get customers. While Google and other search engines can do well to gain attention for the company, there are other forms of media that will help the company as well. For instance, established media such as newspaper and magazines would bring a greater sense of weight and meaning to the status of the company. Don Ressler and the creative team behind Fabletics have an understanding of the importance of publicity.
Fabletics has gained a lot of fame from YouTube and other forms of social media. However, it is also featured on plenty of magazines. Among the magazines that have featured Fabletics is InStyle, Elle, Redbook, and plenty of other magazines. The significance behind this is that people will be convinced that Fabletics is a real company. After all, since the internet is new, a lot of online companies are not taken as seriously as companies that are physically built outside of the internet. However, even primarily offline companies are going to have an online presence. The key difference lies in more of the place of origin.
Fortunately, Fabletics has taken the time to make sure that there are physical locations. This has definitely established more weight in the seriousness of the business. Also, Don Ressler, Kate Hudson and some of the other staff of the fashion retailer have went on interviews in order to talk about their company and their plans to move forward with their goals. The parent company of Fabletics, TechStyle has impressed many market experts. They have impressed them so much that they have called TechStyle a unicorn because of their business plan and business model.
Fabletics is unique in that it sells high fashion at a low price. At the same time, it differs itself from fast fashion companies. For one thing, fast fashion companies often rush their products out in order to take advantage of current trends. Fabletics focus on the quality of their products.