In their final year at the Washington, D.C.-headquartered Georgetown University, Nathaniel Ru and his close friends realized that Georgetown was highly underserved when it came to healthy and sustainable dining options. Immediately after graduating, they renovated a 560 square-foot tavern located on M Street in the center of the downtown region and launched their seasonal kitchen. Six years after the launch, their restaurant had expanded into a 21-store eatery.
The story behind launch of Sweetgreen
On behalf of his partners, Ru called up the landlord of the M Street-located building and explained their intention of renting the space and opening a restaurant. Upon hearing that Ru and his friends were college seniors, she hung up her phone. However, Ru did not give up; he kept calling, until one day she agreed to meet them in person. Ru and his partners shared their plans with the landlord. She was moved by the courage of these college seniors and requested them to liaise with business backers and an architect to develop a real plan. Within three weeks, Ru and his associates came up with a comprehensive plan and implemented it.
Currently, Sweetgreen boasts a strong national presence. It has stores in strategic cities of the United States and their suburbs. The restaurant has maintained the fresh and healthy nature of its food by obtaining ingredients from local purveyors and farmers.
Facts about Nathaniel Ru
Nathaniel Ru is an investor in the food service and retail sectors. He holds a bachelor’s degree in finance from the celebrated Georgetown University. In 2007, he joined hands with two other alumni of Georgetown University to unveil Sweet Green, a one of a kind casual seasonal restaurant that specializes in local sourcing and promoting sustainability. The first location of this seasonal kitchen was in the center of Georgetown itself.
Since its inception, Sweetgreen has expanded its operations to 27 locations across six states. The firm started its expansion plans to the west coast at the beginning of 2015. The co-founders of this company were driven by their strong commitment to establishing a delicious, safe, and environmentally friendly dining option for the community. The co-founders believe in foods that address the clients’ value, tastes, imagination, and budget. Nathaniel and his business associates started Sweetlife, which has now become the biggest food and music festival in the region. The festival attracts more than 20,000 attendees and features both prominent musical artists and delicious foods from leading chefs, local purveyors, food trucks, and farmers.