Don Ressler is an American entrepreneur and businessman who, together with his long-term business partner, Adam Goldenberg, has started several successful companies. The two are behind a series of start-ups and subsidiaries including Intelligent Beauty and TechStyle Fashion Group (previously known as JustFab Inc.).
How Don Ressler and Adam Goldenberg Met
At 15 years old, Adam started his first company called Gamers Alliance before later selling it to Intermix Media three years later. On the other hand, Don Ressler’s start-up, FitnessHeaven.com, was also purchased by Intermix Media in 2001 – the same year that the two entrepreneurs met. The two businessmen know how to spot the latest trends, develop pioneering brands, grow businesses, and do it all with a combination of fun and passion rarely enjoyed in any industry.
At Intermix Media, Adam was the company’s COO while Don Ressler was a budding brand-building specialist and entrepreneur with a knack for identifying potentially profitable trends in different online industries. The two partners founded Alena Media and grew the start-up to become the most profitable e-commerce division within Intermix Media. However, they later left the business in 2005 after News Corp acquired their parent company.
After incubating ideas in Adam’s living room, Don Ressler came up with Brand Ideas, an online incubating platform that later became Intelligent Beauty. After starting several online health and beauty brands (including DERMSTORE and SENSA), the two realized the potential of a personalized online shopping experience. They decided to start a business that merged cutting edge fashion products with online social interaction at an affordable price.
This idea led to the creation of JustFab Inc. and its subsidiaries including Fabletics, Fab Kids, The Fab Shoes, and ShoeDazzle. To capitalize on this untapped opportunity, Ressler and Adam knew that they had to infuse fun into their online business and make it highly engaging and social. They set out to hire style designers and consultants like Kimora Lee Simmons (JustFab’s President and lead creative designer). They also built an affordable and attractive subscription model.
The Way Forward
Ressler and Adam met Matrix’s owner, Josh Hannah, through an existing investor and mutual acquaintance. The three businessmen had a similar business acumen and investment tendencies. Furthermore, Matrix was known to back rising fashion companies with high potential for growth and profitability.
In 2016, JustFab Inc. rebranded itself into TechStyle Fashion Group. According to co-founders Adam and Ressler, the new corporate identity was necessary to make the company a global online fashion entity. The company is keen to continue disrupting the traditional fashion industry to benefit its customers.